Professional Profile: Pharma and Medtech

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Introduction

There are a number of different job descriptions for Medical Advisors and
Scientific Advisors - depending on company, therapeutic area, and country.
Here you will find a compilation of components - please adjust as necessary.

Overall Function

The Medical Advisor provides a bridge between clinical research and the marketing and sales department as well as the remaining departments within the organisation. He provides authoritative opinions and answers medically and scientifically based questions.

Background

The medical advisor often has a medical education or medical qualifications or is a biologist or chemist.

General Competencies

• Willing to educate colleagues from other departments
• Keep up to date with new developments
• Ability to both provide and receive constructive feedback
• Build and maintain relationships with colleagues
• Share knowledge with other team members
• Work as part of a team to reach common goals
• Deliver creative ideas for continuous improvement
• Develop good relationships with key opinion leaders
• Help realize the full medical value of prescription drugs

Typical Tasks and Specific Activities

• Act as member of the multidisciplinary brand team
• Help guide the strategic direction in therapeutic areas
• Distil clear content from the wealth of scientific data
• Help create convincing communication concepts in cooperation with marketing and external partners
• Contribute to the content of promotional materials
• Approve promotional materials
• Develop good relationships with key opinion leaders
• Answer medical questions concerning products
• Train sales force reps regarding medical aspects
• Contribute to a flow of relevant publications
• Create a review of relevant publications
• Initiate an advisory board
• Contribute to a digital strategy
• Help marketing and sales force drive the business

How to Measure Success

Key Performance Parameters or Metrics of Success
• Number of identified new experts
• Number of visits to new or established experts
• Number of external presentations given
• Number of internal presentations given
• Number of conferences planned and supported
• Number of publications supported
• Has supported a web presence for a therapeutic area
• Has given at least two training sessions to sales force
• Has established contact to a professional society
• Has had a face-to-face conversation with a leader of a patient group
• Has initiated a continuing medical education program for physicians

Soft Factors

• External experts want to cooperate with the company
• Positive remarks from the marketing department
• Positive remarks from the sales force reps
• Positive remarks from external experts
• Positive remarks from other stakeholders
• Encouraging conclusions in publications
• Incorporation of new substances in guidelines

Workshops: Details

www.medicaladvisorworkshop.de   
www.medicaladvisorworkshop.com